The year of Sundance

With all the big buzz surrounding awards season and the upcoming Academy Awards, one tends to get lost in the hype of all the big-budget blockbusters in contention to take home the hardware in the next few weeks.

However, there is something equally important occurring in the film industry that often flies under the radar of most people with the exception of hardcore fans. This would be none other than the Sundance Film Festival.

Originating in 1978 in Salt Lake City Utah, the festival has acted as a huge springboard for many American and International independent film makers into the main stream industry. Along with its three founders, chairperson and acclaimed actor Robert Redford was critical in getting the festival off the ground in the early days.

First known as the Utah/U.S. Film Festival, its purpose was to raise awareness of film in Utah, and shine a spotlight on only American independent film makers. The festival has over time grown into much more than that with the help of Redford and the Utah government.

Renamed the Sundance Film Festival in 1991 after Redford’s character The Sundance Kid in Butch Cassidy and the Sundance Kid, it is now an annual Hollywood spectacular, drawing in numerous A-list actors and directors, all in search of that hidden gem.

While the festival has embraced this high class atmosphere, it also makes efforts to maintain the focus on independent film. For example in 2007 it launched the “Focus on Film” campaign, while just in 2010 in launched “NEXT” a category for very low budget films, giving them exposure they otherwise would not receive.

Thanks to the festival, many of these small budget films and unknown actors and directors have made it big. Examples of these include the films, The Blair Witch Project, Saw, Little Miss Sunshine, and Napoleon Dynamite.

Directors like Quentin Tarantino, and actors like Mark Ruffalo also got their start here. The 2011 festival was once again a major success and had numerous intriguing story lines. One in particular was that of Elizabeth Olsen. If the name doesn’t sound familiar to you, it may soon be. She is the 21-year-old sister of the Olsen twins, Mary-Kate and Ashley. Olsen has now stepped into her own spotlight, debuting in two films and being called, “The Sundance Sensation”.

“I mean, I think that's so awesome and flattering, and I hope that if people are talking about that, it makes themwant to see the movies . . . because that's the goal”, she told reporters after hearing her new title given by the fans.

There is no doubt that fans do indeed want to see her films. First, her horror film titled Silent House has garnered intrigue as the entire movie is one continuous take from start to finish with the camera always following Olsen as she tries to deal with the secret demons of an old house. Her second film however is attracting the most attention, and has already been picked up by major studio Fox Searchlight. It tells the story of a young girl re-entering society after living in a cult for many years.

Olsen is already on the path to surpass the fame of her twin siblings who garnered childhood fame, but have faded into the background as adults. She has most recently been cast in the action thriller Red Lights with veteran actors Robert De Niro and Sigourney Weaver.

The other major story line of the festival was the film Like Crazy which took home best film, and best lead actress for British unknown Felicity Jones. This attracted attention for the brilliant acting performances, along with the dialogue of the film which was largely improvised. The movie also features Anton Yelchin (Star Trek and Terminator Salvation), and 2011 Academy Award nominee Jennifer Lawrence.

It is an amazing string of luck for Lawrence who also starred in the 2010 Sundance Best Film, Winter’s Bone. That film a year later is now nominated for Best Picture and has earned her a Best Actress nomination at the Oscars. Perhaps in a year’s time Like Crazy and Felicity Jones will be in the same position.

Winter’s Bone is also not alone as the only representatives from the 2010 festival that are now Academy Award nominated. The Kid’s Are Alright starring Julianne Moore, Annette Bening, and Mark Ruffalo, earned a best picture nomination, as well as one for lead actress to Bening.

Also four of the five nominated documentaries at this year’s awards, got their start at Sundance.

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